Our Story

HD Holding is Turkey's largest local restaurant chain, with nearly 300 restaurants. The brands HD İskender (1995), Pidem (2010), Makarnam (2021) and KFC (2025) make the experience of going out to a restaurant accessible to everyone. HD restaurants combine top chefs’ expertise with affordable pricing to provide the delightful flavors of traditional Turkish cuisine to customers in accessible and wonderful locations.

For years, HD Holding has been working to deliver a quality dining-out experience in the way it deserves to be enjoyed, while making it accessible to everyone. It offers its guests flavors from the cuisines it represents, prepared in line with global standards, at affordable prices, supported by modern service and teams that place guest satisfaction at the heart of everything they do. HD Holding aims to become the leader in each of the cuisines it represents in every market in which it operates.

The success of the brands under HD Holding is rooted in the values shared by its founders. Driven by a passion for creating value for their country, providing guests with excellent, high-quality service, and striving for excellence in everything they do, the founders place great importance on ensuring that these values are embraced by all HD Holding employees.

With respect, reliability, guest focus, a performance-driven culture, and teamwork at their core, these values play a significant role in encouraging employees to serve all stakeholders with a strong sense of responsibility, while also strengthening the brands. This passion has made HD Holding “Türkiye’s largest homegrown restaurant chain,” with nearly 300 restaurants across 50 provinces today.